How Symantec Increased Revenues by 13% Using Intelligent Live Chat

Symantec Case Study Audio

In Symantec’s 2017 fiscal year, they drove over $4.1 billion in revenue. Considered a leader in cybersecurity, their consumer business unit is made up of both the Norton and Lifelock brands (newly acquired in 2017). Within the consumer business unit, the customer retention marketing team is responsible for reducing churn, increasing average revenue per user (RPU), and increasing customer lifetime value.